Whether you want to believe it or not, markets across industries are dominated by Gen-Z consumers. The youngest generation is extremely tech-savvy, informed, and passionate about the products they use. Although they have a plethora of alternatives at their disposal and are fairly difficult to please, impressing them can be really rewarding for any brand.
When it comes to skincare, Gen-Z audience is very conscious about the kind of products they use and the ingredients therein. In the age of digitization, it doesn’t take much to extract the complete manufacturing process of any cosmetic product and get a list of all the ingredients used in the same.
Acne and pimple are common occurrences that tend to irritate the Gen-Z audience. Being a naturally melodramatic generation, skin issues born out of excessive oils tend to make kids and teenagers go mad in a jiffy! This is one of the primary reasons why Gen-Z consumers often prefer anti-sebum cosmetic products for their skincare routine.
Before we get into the fondness teenagers have for anti-sebum products, let us understand the root cause of the issue.
What Is Sebum?
In simple words, sebum can be referred to as an oily and waxy substance produced by the sebaceous glands of the body. Primarily, sebum coats and moisturizes your skin. However, excessive sebum gives rise to inherently oily skin and the issues that tag along with the same.
Sebum is the key ingredient in the natural oils produced by our bodies. It is a complicated mixture of sugars, waxes, fatty acids, and other natural chemicals that form a protective cover against water evaporation from the body. Naturally, people with oily skin produce excessive amounts of the lipids that make up sebum. If you have oily skin, it is advisable to keep a check on the sebum secretion from your body.
Sebum secretion is often higher within teenagers and young adults as there is a direct connection between its production and hormonal changes. Sebum production within your body is regulated by androgens like testosterone. While testosterone regulates the production of sebum in males, it is regulated by progesterone in females, despite the hormone not being an androgen.
Why Do Gen-Z Consumers Prefer Anti-sebum Cosmetic Products
At present, the Gen-Z population around the world belongs to an age where the production of sebum is high. This leads to oily skin and the skin issues that follow, making the Gen-Z consumers conscious about the skincare products they use.
As the name suggests, anti-sebum cosmetic products help users fight against excessive sebum produced by the body and deal with oily skin. They allow the consumers to regulate the natural oils produced by their bodies and keep issues arising out of oily skin at bay.
Here are some of the key reasons why Gen-Z consumers prefer anti-sebum cosmetic products in their skincare routine:
Getting Rid Of Excessive Shine
Everyone prefers naturally shining skin but nobody wants to look as if tonnes of Vaseline is perpetually applied on their face and body! Oily skin and excessive sebum production make your skin look way too shiny, ruining its natural look. As opposed to the dewy shine that makes your skin look moisturized, the shine resulting due to sebum gives a greasy look to your skin.
Dealing With Clogged Pores
One of the biggest drawbacks of having oily skin is that of having clogged pores. It is these clogged pores that lead to skin issues like acne. The generation that has grown up in the social media age is fairly conscious about the way they look in public, be it in-person or virtually. Anti-sebum cosmetic products help Gen-Z consumers fight clogged pores, resulting in smooth and toned skin.
Getting anti-sebum skincare products, washing their faces regularly, and exfoliating allows the younger generation to fight clogged pores and other related skin issues.
Reducing The Frequency Of Washing The Face
Although washing your face on a regular basis is always advisable, no one likes repeating the activity every now and then. If you have oily skin, you would understand how it feels to wash your face every time you feel it getting greasy and shiny. Anti-sebum cosmetic products allow users to keep the tone of their skin even and control the natural oils covering the skin. Especially when they are wearing makeup, applying anti-sebum products beforehand prevents Gen-Z consumers from washing their face repeatedly throughout the day.
How To Treat Your Oily Skin?
If sebum secretion has been troubling you and making your skin oily, here are some of the most basic yet important tips to keep in mind while tending to your previous skin:
- Choose a cleanser that is gentle on your skin and free from alcohol. This would prevent you from stripping your skin off natural oils and drying your skin out.
- Prevent using scrubs and other exfoliants more than a couple of times a week.
- Wash your face at least twice a day to keep your skin fresh and prevent the pores from clogging.
- If you wear make-up on a frequent basis, it is advisable to get yourself oil-blotting papers and powders to cater to your oily skin without frequent washes.
- Always purchase a cleansing cosmetic product that consists of salicylic acid or benzoyl peroxide.
- You can always get facial treatments dedicated to oily skin. However, make sure that the frequency of these treatments is low.
The Final Word
These were some of the major reasons why Gen-Z consumers prefer using anti-sebum cosmetic products in their daily skincare routine. The younger generation takes skincare very seriously and focuses on its core essence. Instead of prioritizing external beautification, teenagers and young adults are willing to go for skincare products that help them nourish the skin they have while flaunting its natural color and texture. The highly informed Gen-Z audience and their passion for sustainable skincare have pushed some of the biggest brands in the world to make amends in their approach!